Is Cleaning More Important Than Marketing?
Small business owners are juggling an average of seven different roles on a daily basis.
In a recent survey of 500 British businesses, when asked to list their daily responsibilities, it was found that many owners are prioritising low-level tasks above more business critical processes:
35% said they would buy the stationery over more business critical processes such as marketing and top level business strategy. Statistics also show that one in five small business owners are helping with office repairs, while 16% get the Hoover out on a regular basis.
Although marketing was viewed by 77% as important and by 28% as very important, the usual challenges of time and money are holding back their aspirations.
One in five of the businesses questioned claimed to have a marketing plan, but most carry out marketing activities on an ad hoc basis (35%) – especially those in micro-businesses of 1-10 employees (45%). When asked why marketing can fall off the radar, 14% of the UK’s smallest businesses admitted to the discipline being out of their comfort zone, while surprisingly, one in eight larger businesses (51-100 employees) confessed to forgetting about it entirely. Despite this, one in five businesses questioned want to ramp up marketing activity over the next year.
The Healeys cross-media marketing platform brings techniques previously only available to larger organisations to smaller businesses in a fraction of the time. Call 01473 461122 or email [email protected] for more information about how Healeys can help you clean up!