The Life Stages of Mail

For older generations the sound of the days post dropping on the doormat may have long ago lost its thrill. But according to The Life Stages of Mail research by Royal Mail MarketReach,

the fledgling demographic – young adults living with parents – are more likely to open direct mail than their older counterparts with communications representing a novelty in their digital world

The study found that fledglings are – 18% more likely than the general population to welcome direct mail and 32% more likely to find it memorable- Nearly a quarter have bought or ordered something

as a result of  direct mail in the last 12 months -A third kept  mail for future reference -32% more likely to trust mail compared to online – however 18-24 year olds receive less mail than any other age group

Overall 26.7% bought or ordered from direct mail in the last 12 months- for the full report go to www.mailmen.co.uk/campaigns/lifestages.

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